Better than a Brochure: Member Engagement & Advocacy ROI

If a report lands in a policymaker’s inbox and nobody’s there to follow up, did it really make an impact? Learn how to create meaningful, visible and consistent grassroots member engagement that delivers better results than any white paper ever could. Members can be our most persuasive advocates—from jobsite bus tours that bring lawmakers face to face with real impact, to email campaigns that flood inboxes, to the magic of testimony, press conferences, and showing up in numbers.

We'll also dive into the power of recognition—how highlighting top engaged members not only fuels participation but reinforces that advocacy is a value-added member benefit. Hear how associations are measuring and demonstrating ROI through member-driven advocacy that can't be replicated by a PDF.

Spoiler alert: The best talking point is still a real person with skin in the game.