President, The Lones Group Inc.
Denise Lones is a recognized leader and respected voice in the real estate development and home building industry, with over 30 years of experience driving innovation, strategic growth, and excellence in new home project and product development. Her expertise in strategic planning, new home community design, and lifestyle-focused housing solutions has made her a trusted advisor to builders, developers, and new home sales professionals nationwide.
Denise is known for her ability to translate market trends into profitable, future-ready strategies. Her passion for generational and lifestyle housing has shaped communities that not only meet today's buyer expectations but anticipate tomorrow’s needs. She is deeply committed to building strong leaders and empowering high-performing teams within the housing industry.
Her credentials are a testament to her dedication and industry leadership. Denise holds the prestigious M.I.R.M. (Member, Institute of Residential Marketing) designation from the National Association of Home Builders (NAHB) which is the highest honor in new home marketing along with the CMP (Certified Marketing Professional) and Master CSP (Certified Sales Professional) designations. She is also a certified instructor for the National Association of Home Builders and the Department of Licensing in Washington State.
Denise currently serves on the NAHB National Design Committee, the 55+ Housing Industry Council Board of Trustees, and the Washington State Legislative Policy Committee. Locally, she is the Chairperson of the Professional Women in Homebuilding and sits on the Board of Directors for the BIAWC (Building Industry Association of Whatcom County) and serves on the Government Affairs Committee.
As a hands-on developer, Denise brings vision and intention to every community she creates. Her latest development, Muirfield at Semiahmoo, has earned widespread recognition for its innovative design, livability, and strong sense of place. In 2025, Denise was honored with the prestigious AA Star Builder Award from the Building Industry Association of Washington (BIAW) which is a testament to her commitment to excellence in residential development.
Denise is also a passionate advocate for women in construction and senior-focused housing, regularly contributing her expertise to national organizations and publications. Her written work has been featured by iSucceed.com®, Master Builders Association®, New Home Sales and Marketing Council, Washington REALTORS®, the Washington State Housing Finance Commission, and a host of real estate companies including Windermere, Coldwell Banker, RE/MAX, and Prudential Real Estate.
With an unwavering commitment to excellence, innovation, and integrity, Denise Lones continues to inspire, educate, and lead the next generation of real estate and building professionals.
