Colby Goodman

Colby Goodman is a visionary leader known for transforming sales, marketing, and engagement strategies across industries. With executive experience in the cruise and experiential travel sectors—including as Vice President of Sales & Marketing for a top luxury cruise line—Colby has built a reputation for designing customer-centric programs that drive growth, loyalty, and innovation.

At the Master Builders Association of King & Snohomish Counties, Colby leads membership sales, retention, and experience, overseeing event programming and engagement. He recently spearheaded a research-based member growth strategy that’s reshaping how HBAs can attract and retain members.

Colby’s strength lies in blending data, behavioral insight, and creativity to deliver lasting impact. He helps organizations redefine their value propositions, energize their customer experience, and implement scalable change. Colby is a Certified Executive Coach, Certified Professional Sales Leader (CPSL), and MBA.